Decide whether the background should show

JPEG does not keep transparency.

Sources for this point: GIMP JPEG export guide.

A clear PNG lets the lower surface show.

Sources for this point: GIMP guide to saving transparency.

Choose for the intended background
Where the file goesWhat to prepare
Logo over different page colorsA PNG whose outside areas are clear.
Recipient requests a white rectangleA copy on the agreed white background.
Complete picture or layout stays togetherThe file type the recipient accepts.

White may be a correct backdrop for one task and wrong for another. Ask before erasing it. Also check for wanted white shapes inside the mark.

Check letters and edges after saving

JPEG compression can change fine edges. PNG export uses lossless compression.

Sources for this point: GIMP JPEG export guide; GIMP PNG export guide.

Lossless describes saving the pixels you have. It does not promise a good source. Compare the saved copy with your approved original at the same size. Look at thin lines, small gaps and the edges of flat colors.

  • Can you read every letter at the intended size?
  • Are there new specks or blocks near the outline?
  • Did a small gap close?
  • Is the background the color you agreed to use?

Changing a format does not remove old pixels

If your JPG has a white rectangle, saving a copy as PNG can leave that rectangle in place. The old pixels still need a separate decision or edit. Renaming a file is not the same as exporting it.

A painted grid is also picture content. If squares remain visible on both a dark and pale surface, do not call that a transparent result.

Find out why a PNG background is not transparent

Export a useful copy

  1. Keep the original master in its own folder.
  2. Choose the required width and height before exporting.
  3. For JPG, choose the agreed solid background.
  4. For PNG overlays, keep only the intended artwork above the clear areas.
  5. Save with a new name, reopen it and compare it with the master.

Do not keep changing a damaged copy from one type to the other. Start again from the best original if edges or letters have changed.

Match the requested delivery

The LogoTidy sample includes PNG and JPG versions.

Sources for this point: LogoTidy sample file kit.

If a receiver asks for PNG, send the correct PNG copy, not the JPG with a new extension. If they ask for outlines rather than pixels, neither choice answers that need by itself.

Choose between SVG and PNG

The job is complete when the receiver can open the file and the real placement has the right background, whole mark and readable details.

Sources

These sources support the points linked above. Each date shows when we checked that source.

  1. GIMP JPEG export guide
    JPEG lacks transparency and compression can change edges Checked .
  2. GIMP guide to saving transparency
    GIMP can preserve clear areas when saving PNG Checked .
  3. GIMP PNG export guide
    PNG export offers pixel formats and lossless compression Checked .
  4. LogoTidy sample file kit
    LogoTidy displays example logo files and layouts Checked .

How we check our articles. Tell us about a mistake.